1. 4. By WHY I mean your purpose, cause or belief - WHY does your company exist? "People don't buy what you do, they buy why you do it. Throughout his presentation, Sinek repeats a mantra to the audience that sums up his "Golden Circle" theory. Very few people or companies can clearly articulate WHY they do WHAT they do. If you don’t know your business’ WHY, how will you get people to want to be part of it?

1) “People don’t buy what you do; they buy why you do it.” Many companies are focused on selling the features and benefits of their products. 2. What you do simply serves as the proof of what you believe. 3. In reality, the what motivates people the most is your mission and vision of what you’re hoping to achieve with your business.
They buy WHY you do it. We're on a mission of turning inspiring quotes into beautiful wallpapers. “People don't buy what you do; they buy why you do it. People don’t buy what you do, they buy why you do it Posted in VAR Marketing I have listened to many great TED Talks over the years, but there is one that particularly stands out because of its prophetic truth and application not only to the VAR business, but for ALL businesses, and that is Simon Sinek’s, “The Golden Circle.” Don't miss out on our next weekly batch. Join 48,000+ other people and subscribe to Quotefancy Weekly Digest. The goal is to not just sell to people who need what you offer but to get them to believe what you believe. They do not understand what you have – it has to be clear . And what you do simply proves what you believe” ― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action They don’t want or value it – make them value it & make it relevancy. Start your week with a motivational kick. It just doesn’t drive behavior. Six Reasons Why People Don’t Buy. And what you do simply proves what you believe', 'There are only two ways to influence human behavior: you can manipulate it or you can inspire it. They don’t believe you – Be authentic, real, congruent in what you say an expert gotten results, researcher or role model. 765 quotes from Simon Sinek: 'People don't buy what you do; they buy why you do it. In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information like features and benefits and facts and figures. People don’t buy what you do.

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