iPhone's are useful to adults for their everyday needs such as phone calls, map directions, internet connection, documents and cameras. Apple Inc Report contains a full analysis of Apple segmentation, targeting and positioning and Apple marketing strategy in general. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple.
They mainly target the customers in the middle-upper income that need one portable device to coordinate their busy schedules and communicate with colleagues, friends and family. Carrying these small devices makes adults lives much easier for communicat in g daily. As I said, the big bezels in 2017 are too disappointing.
If we look into the key points in the strategy used by Apple for its flagship product, the iPhone, we will find that there are four major factors involved: the competitors, a SWOT analysis of your competitors’ product, the target market, and market survey pertaining to the product. Apple follows blue ocean strategy to distinguish & differentiate itself from other smartphone players in the market. Target markets: Apple’s marketing strategy is to differentiate the iPhone from other smart phones available in the market. It is not a surprise to many because Apple has time and time again presented products which were ground breaking and which revolutionised the market.. Apple has given us many delights over the years including the Macbook, the Ipod, Iphone, Ipad, Iwatch, Itunes and others. Apple is the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking.
Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, … Apple's brand is very much that of a challenge The other options are too far away. The iPod, the iPhone, the iPad … all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. The iPhone X seems like a product for a minority of the general public. It could also be for a significant part of the Apple target audience.
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