Building and growing a brand requires that we, too, continue to grow and evolve at the pace of the consumer and marketplace. Why you do what you do. How To Find Your Brand Purpose. Q&A: Leveraging CSR to Find a Brand’s Purpose. Unique features and benefits provide help along the way. Actually, frighteningly easy. – Mark Twain. The reason why you exist is to fulfill your mission. By establishing a strong core, your chances of building an effective strategy increase exponentially. Every brand partakes in a similar journey to find the brand purpose, whether the brand describes a person, product, or service. The simple 3-step to find your Personal Brand Purpose 19/02/2017 I absolutely do not believe that humans have some esoteric ‘life purpose’ (although I do believe in ‘life projects’). For some, your passion is your purpose. Your brand. They are in your very talented and capable hands. Unilever, a multinational consumer goods corporation whose mission is to “make sustainable living commonplace,” is well known for its CSR initiatives.

Posted by Heather McCormish on April 10, 2019. I wish you, and our brands, the very best. Let’s change that. For others, you have yet to recognize your purpose. A good content marketing strategy starts with knowing yourself. Founder and group chief creative officer of Joe Public United, Pepe Marais stresses that brands need to find a purpose, beyond money, and that … In this post I share some examples and questions with you to discover your brand's purpose. How I discovered my professional purpose .

Because of that, your business may lack vision, direction, or influence. The two most important days in your life are the day you are born and the day you find out why. And that we are accountable for stewarding each brand to a better place. My story started back in school when I realized I had a talent for acting, singing, and writing. And it is far easier to destroy a brand than to build one. Finding Your Why: How to Discover Your Professional Purpose.