Actor, director, and founder of the Sundance Institute, ROBERT REDFORD. By the way, the institute and the festival were named after the The Institute officially took over management of the festival in 1984. The event got its current name in 1991. The festival changed titles frequently — from the U.S. Film Festival to the Utah/U.S. Robert Redford, the president and founder of the Sundance Institute, at the day one press conference of the 2018 SUndance Film Festival.

The Sundance Film Festival has grown into one of the movie industry’s most prestigious events and a great showcase for indie filmmakers. “I founded Sundance Institute with the clear mission of celebrating and supporting independent artists, said Sundance Institute founder Robert Redford, “and the Festival is the platform where we can showcase their stories. The last two changes came about after Redford's Sundance Institute took over the festival in 1985. Robert Redford. Film Festival to the United States Film & Video Festival to the Sundance/United States Film Festival to, finally, Sundance.
Three years later, Sterling Van Wagenen and the festival’s chairman Robert Redford founded the Sundance Institute, moved the festival to Park City and changed the dates from September to January. Redford was one of the world's most bankable movie stars when he founded the Sundance institute and festival, named after his breakthrough role in the 1969 film Butch Cassidy and the Sundance … The Sundance Institute “denounces” behavior by Sundance Film Festival co-founder Sterling Van Wagenen after Utah authorities said he had been charged with felony aggravated sexual abuse. Sterling Van Wagenen, who co-founded the Sundance Film Festival, has been charged with felony aggravated sexual abuse by the Salt Lake City District Attorney’s office..

Redford founded the Sundance Institute in Park City, Utah, 30 miles north of the Sundance ski area.