Apple has a well-defined target market focusing on consumer life time value (Kotler & Keller, 2006). Apple's new service, called Apple Music, combines continuous, streaming playback of music from its iTunes library, just like Rdio or Spotify, as well as custom playlist creation and … Adults are also one of Apple Inc.'s target markets. These … The Trends of Apple’s Target Market Demographics Men outnumber women on a 2:1 basis when it comes to purchasing Apple products. Apple is also extending a family plan for a monthly fee of $14.99. The average age of an Apple customer is 35-44. This target market is not a specific segment, but unique users from different segments.

Carrying … A monthly subscription to Apple Music is priced at $9.99, offering a free 3-month trial for potential subscribers. iPhone's are useful to adults for their everyday needs such as phone calls, map directions, internet connection, documents and cameras.

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