Capitalizing on the popularity of Star Wars: Episode IV - A New Hope (1977), Warner Bros. put together clips from science-fiction-themed Warner Bros. cartoons featuring Bugs Bunny and other Warners cartoon characters. Bugs Bunny, Daffy Duck, Porky Pig, and all of the other Looney Tunes go on a bunch of misadventures in a giant series of 8-minute episodes.
Shorts "Hare-Way to the Stars", "The Hasty Hare", "Mad as a Mars Hare" Bugs Bunny in Space is a 1977 TV special. This includes a wide variety of merchandise, such as Air Jordans , Bugs Bunny shirts, Happy Meals , Mugsy Bogues jerseys, and Tweety gowns. The Space Jam franchise is estimated to have generated $6 billion in total revenue.

It is the only Looney Tunes special that only contains clips from the classic Looney Tunes without any new animated sequences.