Real Estate Internet Marketing

The Importance of Google Places for Real Estate Marketing

December 15, 2010

If you don’t already know what Google Places is all about, it is basically Google’s attempt to provide relevant search results to searchers based on their geographic location for search terms that makes sense to do so. So when you search for something like “California Electricians”, Google assumes (and rightly so) that you are looking for electricians in the state of California.

The advantage for us as real estate agents, is that we can have one or more sites that focus on getting Google’s attention for search terms like “New York City Homes For Sale”, etc. The guys over at really bring out some great statistics, including this one in a recent article:

66% of Americans use local search to find local businesses (comScore)

You can read the rest of the post here:

Incidentally, right now is the best time to jump on Google Local Search, as many local businesses still don’t even know what it is, or how it can help them.

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  • Reply Patti Lyles January 18, 2011 at 9:34 am

    I entered a listing in Google Places when it was called Google Maps back in March of 2008. I have nurtured that marketing tool for all these years giving it relevance and all the other internet tricks to do to build ranking.
    My Broker who is an Internet Neanderthal recently goes to a marketing class that shows the power of Google Places and sees my listing is RATED #1 and thinks they are entitled to it. They ask me for it and I say “no way” and explain they can post their own entry and start from scratch. They didn’t do that . . . they just steal mine by claiming it. I know they did it because ever review has my name on it and the first review dates back to 2008. What to do next and can they do it?

    • Reply Jeffry Evans January 19, 2011 at 9:19 am


      Can you give me a few more details…like a link to the listing and/or Google search link, and what your relationship is to your broker (i.e. do you have your own company and just have your license with the broker, or are you working directly for the broker under their company)?

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