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Real Estate Internet Marketing

Real Estate Internet Marketing Tip #12: Getting More Links and Traffic To Your Site

January 11, 2011

As you probably already know, the secret to ranking for any particular keyword phrase in Google, is to have lots of links pointing the page you want to get ranked, with the anchor text that matches your chosen keyword. If you don’t know what anchor text is, it is a link that uses a word or phrase instead of the url for its text.

So instead of, and anchor text link would be real estate license, where “real estate license” would be the keyword you want to rank for.

On-Page Optimization

So if you have gone through the previous real estate internet marketing tips, you should already be aware that if you have enough pages indexed in Google, and many of those pages linking to a page with anchor text that you want to get search engine rankings for, you already have a good start to getting ranked for that keyword. Using pages on your own site to point links and ranking juice to another page on your site is part of the larger world of SEO called “on-page optimization”. You can get some ranking with on-page optimization, but in competitive keyword markets, you’ll have to do more than that. And this is where “off-page optimization” begins.

Off-Page Optimization

If you have taken action on my basics of syndication tip, then you have already started generating high quality “off-page” links to your site. Off-page optimization really is nothing more than getting as many links as possible, from highly credible sources, to your site. And preferably anchor text, do follow links. But I want to give you more ideas and ways to generate off-page links to your site.

Paid Linking Systems

In short, you are better off not using them, as they are against Google’s terms of service. You may get away with it, but if you don’t there can be serious consequences for your site, including removal from Google’s index.

Other Sources For Getting Quality Non-paid Links

1. Forums

Utilizing forums can be one way to get some quality link juice. Search and sign up with high traffic forums that relate to real estate, edit your profile to include a signature with a link to your site, then start posting good quality information and help to users that ask questions. You’ll also be able to start spotting questions that get asked time after time, and these can be great blog posts for you to answer the question in detail, then post a short version of it on the forum, with a link to your blog post, answering the question. You add value to the forum, and the forum pays you back with a link.

2. Blog Comments

This is another way to get an easy link. Pursue some other real estate agents blogs, preferably agents that work in other markets (i.e. if you work in Atalanta, find agents working in Philadelphia or other areas), and post comments to their articles. Again, don’t try to cut corners here or buy any software packages to automatically do this. Just post value added information to their blog posts. Don’t include any links in your comments, instead, use your keyword for name, instead of your actual name. When your comment gets approved in WordPress, your name will become a link, and if you used a keyword for name, then you will have a keyword anchor text link to help you rank.

3. Guest Posts

Another way to get links is to write a piece of content for someone else, and send it to them to post on their blog. You can talk to them about including links in the article, and what works best for them and for you. I recommend trying to establish a relationship with them first (e.g. leave a blog comment, or post on a forum where they post, or contact them through ActiveRain, Facebook or Twitter), before asking for the guest post.

4. Web Directories

Almost all of the web directories out there are garbage, and don’t provide much, if any real link juice to you. But there are 2 that do – the Yahoo Directory and the DMOZ directory. Even though the Yahoo Directory costs money to join, Google still highly values this directory and attributes some great link juice to it. Once you submit your site to Yahoo and pay the fee, your link will be reviewed for inclusion within about 7 business days. The DMOZ directory is free, and I recommend submitting your link there, however it can take an extremely long time to be included, if at all. I have submitted several times to DMOZ, and to date, I still don’t know of any of my links that they have actually approved.

5. Vertical Portals

Sites like ActiveRain allow real estate agents to network with other agents, to have a blog and post content to their site. Sites like these are great location to get more links to your site, while providing more knowledge and value to the market, thus increasing your image as the expert agent in your local market. Just make sure it is a high traffic and reputable site, because you don’t want to waste your time on low traffic, non-authority sites, especially if you will be spending time publishing great content to them.

Real Estate Internet Marketing

Real Estate Internet Marketing Tip #11: Social Media Marketing in A Nutshell

January 6, 2011

I hope that you haven’t run across too many other sites and people talking about social marketing, because they’ll likely try to pull you in to some system that automatically submits your sites to thousands of social media sites, etc. And what will very likely happen if you use one of their software packages, is that you’ll get banned by the social media sites.

Trust me on this one, I have done it myself, and I have been banned.

It’s not worth the money, or the time to get setup with one of these systems. Links from social media sites to count in Google, but not nearly as much as they have in years past. And because they are still an easy way to get some link juice to your site, that’s why I’m including my strategy here.

Now, if you followed my advice in Real Estate Internet Marketing Tip #7: Modify Your Blog, then you already have a Facebook account and a twitter account. Your twitter account is setup to automatically tweet your posts when they are published, and folks who have Facebook accounts (which is almost everyone) can share your posts on facebook. You will probably want to Facebook “share” your posts yourself, which is really easy, just click the “share” button in your post, and post it to Facebook.

Next, if you want to spend a little more time, you can use a site that I use, called Social Poster. This site will all you to input a title, url, description and tags (keywords), and then select applicable social sites to post to. What I usually do is click the link for “Dofollow”, and then make sure to check “”, “”, “”, and “” as well. One thing you need to be sure of, is as you are submitting to these sites, you need to change your title, description, and tag as you go from site to site. If not, search engines and social sites may pick up on the fact that you are submitting the same thing out there many times, and drop your rankings or ban you from the social site.

Again, trust me, it has happened to me. One site took me about 10 months to pull out of the Google penalty box. It’s not worth taking the shortcut here.

Also, I only submit my best articles to the social sites. My “news style” content, where I am reporting on someone else’s article or post, doesn’t go through this process. I don’t want to bookmark things that aren’t my best work, and even though the content in these posts are good, it looks more natural, and keeps me safer from getting banned on social sites, if I just bookmark some of my posts, not all of them.

Bottom line is…don’t overuse the social sites. I can’t guarantee that you won’t have a problem with the social sites, or with Google, when you use this system. But so far, I found it to be sound, especially if you are doing good article marketing and getting other kinds of links to your site.

Real Estate Internet Marketing

Real Estate Internet Marketing Tip #10: Getting Traffic Through Syndication

January 5, 2011

For the most part, everything that you have heard about Article Marketing is false. So let me just dispel some of the nonsense. First, you don’t have to submit your articles to multiple article directories, in fact, I will give you the 2 article directories that I am using in just a minute. You don’t have to generate a bunch of “spun” versions of your articles either, in fact, I recommend that you don’t. And most importantly, you don’t have to stick to your subject or niche in order to be successful with this syndication method, in fact, I recommend that you break out of your subject.

So let me reiterate here. I recommend that you don’t use any article submission or spinning software. And I recommend that you break out of your subject in your article marketing.


Because you aren’t looking to get a bunch of article directory links, you want to get your content published on real people’s blogs and websites. So if you are working in a tight niche, like say…the pet fish market, not many people are interested in it, and so you will miss out on a lot of opportunity to get your articles republished, if you stick to articles only about pet fish.

So a good method to use is to take a very popular subject, like news, entertainment, celebrities, politics, or jokes, and write about them, and only work in your subject briefly, or perhaps even not at all. So for example, in the pet fish niche, you could write an article about a popular forthcoming celebrity marriage, and maybe drop in one line, like, “I wonder if Prince William is a fish collector?”, or something like that.

Using a method like this will give you the greatest reach possible for your articles. These “hot” subjects catch people’s attention, and give you the best chance for getting your article published on a real website, that will give you a followed, anchor text link.

Let me go back, for just a moment, to producing high quality content. You really, really want to generate great articles for use in your article marketing. Just ask yourself the question, if you were a website owner combing through an article directory, would you want to publish the article you wrote?

Alright, so let me give you location of where to publish your articles. I recommend 2 sites (and I actually use these myself). They are and These 2 directories have a great reach into the web, and many, many sites, including news sites, pick up articles produced by publishers on these websites.

Getting an EzineArticles account is easy, just click the link to sign up, and you can being publishing articles. Buzzle is a little tougher, you need to have some examples of your work before you can get approved as an author. But you can go ahead and sign up for an account now. Once you have about 3 quality articles published to your own blog, then you can apply to be a Buzzle author. You can submit to be an author without this, but I highly recommend waiting until you have this in place. I have heard that it can take about a month after you apply to Buzzle before they will approve your author account, but I submitted my application with 3 quality links to content on my own blogs, and I was approved within 24 hours (no joke, I am dead serious about this).

So to recap, you want to publish high quality articles to and Talk about things that appeal to many people (you can also through in some narrow, niche focused content too, it will help to get some direct, highly targeted visitors and perhaps a few sites will pick up your articles), and include your author resource box or other link in the content with the anchor text you want to rank for in the search engines.

You can also “re-write” an article you submitted to EzineArticles, and publish it to Buzzle, just make sure it is different enough to be distinguishable by the other site as “unique content”. Submit articles as regularly as you can. A good schedule is 1 article per week to each of these sites. That’s it for the basics of syndication.

Real Estate Internet Marketing

Real Estate Internet Marketing Tip #9: Build Your News Engine

January 4, 2011

Let’s face it, if you are going to follow Tip #8, it will get extremely difficult for you to keep posting high quality content once you have built out your main, on-topic posts. And for your blog to be highly successful, you’ve got to have high quality content hitting your blog on a consistent basis. My recommendation is to have at least one post going out every day. I don’t post on Sundays because I believe it should be reserved for the Lord, and I have found that posting 6 days a week has been working just fine. So develop a content roll-out schedule, and stick to it.

Especially if you are posting the content yourself (meaning you aren’t hiring any ghost writers to help with the content generation), you need to have a way to post quality, valuable content for your readers according to the schedule you have mapped out. If you intend to follow a similar schedule as I have implemented, then you’ll need to post 6 times per week.

And so I would recommend posting 1-2 high quality, self-generated articles per week to your blog. With the other remaining 4-5 posts per week, you can use the “news style” type of posts. Over time, posting these “news style” articles to your blog show that you are up to speed on the things that are developing in your market, and help solidify you as an expert in your field. This is what I call a “News Engine”.

So what exactly is a “News Engine”?

Basically, you’ll search the web for relevant stories, articles and posts that are of value to your market. When you find something online that you think is valuable to your market, write a post to your blog, with the following format:

  1. Your Title (an interesting title that pinpoints the angle or approach that you want to show your readers from the article you are reporting on, I recommend not using the same title as the article you are reporting on)
  2. Some initial thoughts introducing the article, and what you want your readers to know about it.
  3. An excerpt from the article in block quotes. (All you have to do to get block quotes is highlight the excerpt, then click the button on the WordPress toolbar that looks like a double quote mark.)
  4. Any following or concluding thoughts with a link to the article. (Something like, “You can check out the rest of the post by clicking here”, where the “clicking here” is a link to the article.)
  5. You can, but don’t have to include a link to another page on your site that you are trying to get ranked in the search engines.

Obviously, you can move around or modify this format as you would like. Here are a couple of examples of “news style” posts on my blog:

How To Find Relevant Articles To Blog About

In general, searching google for “real estate”, or “Kansas City real estate”, or “buying a home”, or some other generic real estate search in Google will yield results. After you search, if you click on the “Blog” link in Google’s sidebar, it will trim the results down to just blog posts, where you should be able to find some good information to write a news style post about.

Also, I want to give you 2 great links for getting quality real estate information. They are:

Now CNN needs no introduction, but ActiveRain is a vertical portal for real estate agents, and is an excellent source for tips and help for buyers, sellers, and other real estate agents, as well as a great location to network. As you go along in your search for quality locations for real estate information, you may want to have a separate account to tag what you find, so that you can easily access them on any computer you may be using to write a quick news style post to your blog.

Schedule Your Posts To Go Out

WordPress allows you to “schedule” your posts to hit your blog when you want them to hit your blog. So if you are like me, you don’t want to get on your blog every day and post something. So when I take the time to build some content, I usually build more than one post, and then schedule them to go out when I want them to.

And generally speaking, I’ll have my posts setup to ensure that I have them hitting the blog once per day, 6 days a week, in the mornings. After using this approach a while, Google began to see the pattern, and index my content appropriately. Now, when a new post hits my blog, it is only a matter of hours until it shows up in Google’s index.

And the more pages you get into Google’s index, the better you are going to be able to rank for your chosen terms.

Real Estate Internet Marketing

Real Estate Internet Marketing Tip #8: Generating High Quality Content

January 3, 2011

All of the steps up until now have been one time, “Fire and Forget” type steps. But as we move into securing your position in the search engines, we get to this step. Generating high quality content is the most important thing that you will need to do in order to obtain and remain in the top spot in Google. This takes a consistent effort, and may or may not be worth your time. If you find it is not worth your time, then consider hiring out, because you cannot afford to not do this.

There is a saying in Internet Marketing circles, and it is this: “Content is King”

And it truly is. Generating a constant flow of high quality content to your blog is key to your search engine optimization success. Not only will you be able to secure high rankings for your primary keywords with this method, you will also get search engine traffic for “long tail” keywords (these are multiple word searches like “crazy off the wall blue widgets”, instead of the short tail “blue widgets” search).

Content generation consists of 2 steps – posting to your own blog, and then syndicating content to the web. Don’t forget these 2 steps, you’ll need to do both in order to be successful online. I’ll cover syndication in the next real estate internet marketing tip, but for now, I’m going to teach you how to post to your own blog.

How to Post to Your New WordPress Blog

Alright so let’s get started by logging in to your admin area at First of all, we need to change the name of the default category. So go to “Posts” -> “Categories” add click on “Uncategorized”. Change this category to something that fits your market, e.g. “Orlando Real Estate”, and change the “Slug” to match, with dashes instead of spaces. So if you used “Fort Worth Real Estate”, then your slug would be “fort-worth-real-estate” (yes, use all lower case letters for this, because it will end up being a url). Save your changes.

Now that you have your default category updated, Go to “Posts” -> “Add New” to get started with your first blog post. A “WYSIWYG” (what you see is what you get) editor will come up, and it should look very familiar to you, almost like Microsoft Word, Microsoft Works, or some other word processor.

The rest should be self explanatory with regard to how to write the post (all you need is a title and the content of your post). So let’s move on to how to write great content.

Writing High Quality Posts – The Title

The thing to focus on here, is things that people are interested in. Things like “How to Sell Your Home in 45 Days”, or “5 Deadly Tips For Staging Your Home”, or “3 Keys To Dirt Cheap Repairs To Transform Your Home”, or “How to Get The Bottom Dollar for Your Next Home Purchase” are great titles for articles that will capture your readers attention, and get them to look at the article.

Any kind of “how to” or “top 10” type of article is great, and will get your readers attention. You can also use a question for your title. Something like “How Can I Sell My Home Myself?” would really catch someone’s eye. If you haven’t already figured it out, the title is the most important thing. Without great titles, you won’t capture your prospects attention, and they’ll move on to some other site.

Writing High Quality Post Content

After you have a great title, deliver great content. Spend some time developing your thoughts, and make sure what you put out there fits the title, and gives your reader value. Don’t just write a bunch of fluff. If you want to lead in your market, deliver great content. If you can answer a common question, or help someone to get just a little more money for the sale of their home, or to negotiate for a lower buying price, you’ll have a prospect that trusts you, and that leads to money – which is what it is all about, helping people, and making money at the same time.

Even if they don’t become your client, you will have helped them, and added another web page to Google’s index, which will help you to increase your search engine rankings, which in turn gets your more traffic, more leads, and ultimately, more money. So let me say it again – write great content, don’t take shortcuts, and it will pay off.

Real Estate Internet Marketing

Real Estate Internet Marketing Tip #7: Adding Content And Modifying Your Blog

January 1, 2011

Now that you have your blog setup, you will need to do some modifications to it to make it more search engine friendly, less likely to be labeled as spam by the ping engines (more on this in a little bit), and less of a hassle for you down the road.

Modify the Permalink Structure

The very first thing, and one of the most important things, is to setup appropriate permalinks. Permalinks generate a nice friendly url structure to the search engines (e.g. instead of “, you’ll get To do this, login in the admin area of your blog (, click on “Settings” -> “Permalinks”, then enter this is the custom box:


Now all of your posts will have the proper url structure.

Install Plugins

Now it’s time to move on to installing the appropriate plugins. Installing plugins is super easy, all you have to do is go to Plugins -> Add New. Now all you have to do is search for the appropriate plugin name, click on it, then click install to add it to your blog (if necessary, click the activate button as well). Just in case you have any issues finding them, or just want the easy link, I’ve included the links below. These are the plugins that I’m actually using, and that I think you should use as well:

  1. All in One SEO – once installed, if you want to follow the settings that I’m using, see this screen shot:
  2. MBP Ping Optimizer – once installed, edit the settings, and copy and paste over the “URIs to Ping” list with the following list:
  3. Twitter Tools – once installed, edit the settings, and follow this screen shot:
  4. Ultimate Google Analytics – once installed, edit the settings, and update the “Account ID” for your google analytics account id. You’ll obviously need a google analytics account, and you can get that setup here (link will open in a new tab).
  5. Yet Another Related Posts Plugin – once installed, you don’t really need to edit the settings, unless you just want to. I have changed a few things on mine, particularly increasing the maximum number of related posts to 7, and adding a maximum of 3 related posts to my rss feed.

Install a Theme

Themes are easy to install, and there are zillions out there. I recommend using a theme with a fixed width, and 2 columns with the sidebar on the right. Most people who read blogs tend to expect the sidebar on the right, and generally, you don’t need more than 1 column within your sidebar.

To install a theme, go to “Appearance” -> “Themes”, click on the “Install Themes” tab, search for a theme, find the one you want, and click on “Install”. It really is that easy!

Install Widgets

Last but not least. Go to “Appearance” -> “Widgets” and drag and drop the “Recent Posts” widget into the sidebar area. This will make sure that your latest posts will appear in the sidebar of your blog, and thus search engines will always be able to index your latest content. You can change the number of posts to show if you wish, the default is 5, I’m showing 10 links in my sidebar under “Recent Posts”. You can install other widgets like the “Categories” widget, the “Archives” widget, etc. if you like, but the big one to make sure you have in there is the “Recent Posts” widget.

These modifications to your blog will help optimize your on-page SEO, ensure your new content gets indexed in Google and the other search engines, enable visitor tracking, and increase your visibility on the social networks. It will probably take a little time to implement, but it is well worth it. And just to reiterate, I use every one of these plugins on my own blog.

Real Estate Internet Marketing

Real Estate Internet Marketing Tip #6: Setting Up Your Blog

December 28, 2010

Alright, so now that you have your web hosting account setup, it’s time to start sending your signal out into in the market. And the easiest way that I know how to do that is to build something just like you are reading here, a blog.

WordPress is by far the best blogging platform out there, and I have set it by hand many times in the past. Now, if you aren’t comfortable with coding, I recommend that you stay away from it. If you took my advice from my previous tips, you have a Hostgator hosting account setup, and you are familiar with the basics of setting up online software tools, thus you can easily setup your blog.

The “1 Click” Blog Install

It’s really simple. Find the email that your hosting company sent you, and find the link to your “cpanel”. It usually is located at Click on that link, and login per the details provided to you in your email. Look for an icon called “Fantastico” and click on it. Then click on WordPress. You’ll be prompted to enter some details about your blog. They should be fairly self explanatory, but make sure that you install your blog in a sub-folder, perhaps at /blog, or /news, or whatever you like. If you don’t, and you took my advice and installed Open Realty in the root of your site, you are going to have a major technical headache!

After you complete the required details, click “Install”, and presto! You are done.

Now you will have a wordpress blog up and running. The main location of the blog will be at (or whatever sub-folder you chose). Consequently, you will be able to login to the admin area of your website by going to Here’s where you’ll begin writing and publishing posts to the world.

One other very important thing that you need to do here. Make sure you modify your Open Realty install to include a link to your blog. I recommend putting it somewhere in the sidebar, top navigation, or footer of your virtual portal, but if not, at least put a link to your blog within the content on the homepage of your site. This will help ensure that your blog gets indexed quickly in Google, not to mention helping your visitors find your great information on the real estate market.

Next, we will look at some configurations you’ll want to setup in your new blog’s admin area, and install a couple of plugins before you begin blogging.

Real Estate Internet Marketing

Real Estate Internet Marketing Tip #5: Setting Up Your Online Real Estate Platform

December 27, 2010

After you have your hosting account and domain setup, the first software that you’ll want to install is a front end package that will allow you to display contact information, your real estate listings with pictures, and other important data. And the solution that recommend and use myself, is Open Realty. Open Realty is a free solution, however there are some advanced integration tools you can purchase from them at a reasonable price, such as their IDX data importer, RETS data importer, and advanced Google map integration tools.

But let’s not get too technical just yet, you can always add these tools later. Let’s get started by downloading the free (or commercial, if it suits you better) addition of Open Realty. You can get it here:

Download Open Realty (link will open in a new window so you can keep your place here)

Once downloaded, unzip the package and upload it to the main location on your hosting account (generally the “public_html” or “htdocs” folder, or just the root folder your ftp program puts you into by default). If you need help uploading, refer to my post on the FileZilla FTP Program for assistance.

Once uploaded, you may need to change the permissions on the following folders/files to 777 (most hosts default your permissions to 755):

include/common.dist.php file
images/listing_photos directory
images/user_photos directory
images/vtour_photos directory
images/page_upload directory

Don’t worry, this is very easy to do with FileZilla. When logged in to your site with FileZilla, just right click the appropriate file or folder, then click “File Permissions”. Simply change the numeric value to 777 and you’re done! Alternatively, you can just place a check in all nine boxes you see to change the permissions to 777.

Next, you will need a MySQL database. To create one, navigate to and login with the details your hosting provider emailed to you. Find the icon labeled “MySQL Database Wizard” and click on it. Name the database something like “openrealty” or whatever you would like. Write down the full name of the database before moving on, it will be something like username_openrealty. Click the “Next Step” button.

Fill in the appropriate boxes to create a user name and password for the new database. Write this information down, because we’ll need it later. Click the “Create User” button to continue. Check the “All Privileges” box, then click “Next Step”. You should see a screen telling you the process was successful.

Now, open a web browser and navigate to This will start the install wizard, and should be self explanatory. Just refer to the database name, user name and password you wrote down earlier when the install wizard asks for it.

Once you have completed the install, you’ll be able to go to to setup the specifics inside your Open Realty install. It is menu driven, and should be pretty easy to navigate. You’ll be able to update your contact information and provide a photo, as well as adding your listings with pictures, etc.

That’s it for the front end setup of your virtual real estate system. Let’s move on to the next step, which is installing a blog on your website.

Real Estate Software

Real Estate Internet Marketing Tip #4: The FileZilla FTP Program

December 18, 2010

If you are just starting out, and need to get things going yourself to save money, I recommend downloading and using an ftp tool called FileZilla (don’t worry, this link will open in a new tab so you won’t lose your place here).

Once you have FileZilla up and running on your computer, go to File -> Site Manager. Then Click on “New Site”, name it something like “”. Enter your domain name in the “Host” field, change the “Login Type” to “Normal”, and then enter your username and password from the email you got  from your host. Click the “Connect” button.

On the left hand side you will see files and folders that are located on your computer, on the right hand side will be files and folders located on your server computer. On the left hand side, find the “index.php” that you just created. Navigate to the “public_html” folder on the right hand side. If you don’t see this folder, it may be called “htdocs”, or it simply may not exist. You may be put directly into the root directory of your site.

So when you want to upload a file or a set of folders and files, like is the case when you want to install a software package like WordPress to your site, you can easily upload them by selecting the appropriate folders/files on the left hand side of FileZilla, and dragging them to the right hand side of FileZilla, and they will begin uploading. Once finished, you can move on with the other steps you need to take (like other installation steps for software systems).

One other setting I recommend that you change is the Maximum simultaneous transfers limit. You can get it to by going to Edit -> Settings, then click on “Transfers” on the left hand side. You’ll see a box called “Maximum simultaneous transfers”. Set it to 10. Now, when you upload multiple files, FileZilla will try to upload up to 10 files at the same time, which I have found to significantly speed up the amount of time it takes to upload a software systems to one of my websites.

Real Estate Internet Marketing

Real Estate Internet Marketing Tip #3: Picking The Right Domain

December 10, 2010

Continuing our series on real estate internet marketing, I want to give you some guidelines for getting setup with a proper domain name for your real estate business. Because the nature of real estate is inherently local, it opens up a relatively easy opportunity for many real estate agents to get a “local” real estate domain name. A domain name like, or is not only specific and appealing to your potential prospects, it also gives you a massive ranking advantage in Google for that search phrase.

You see, when someone is looking to buy/sell/rent a home, a very likely search that they will enter into Google will be “city + real estate”, or “city + homes for sale”, or something like that. And when Google is ranking sites for that search term, having an exact match domain name really gives you an edge.

So I highly recommend getting a domain name like this. If the .com version of the domain is not available, it is OK to get the .net or .org version. You will still get the Google ranking bonus. Now, I know that many real estate agents will want to get a domain name that matches their business’ name or brand, and that’s good too. If you really want to do this, get them both. Perhaps host all of your listings and company data at your company/brand website, and then host a blog at the local real estate website. This will give you the best of both worlds, and then you can push people from your local real estate blog back over to your company site, or capture them as a lead directly on the blog.

And that brings us to the next step, which is getting your blog set up. Click here to go on to Tip #4 and knock out this important piece of the puzzle.