Real Estate Internet Marketing

What to Name Your Real Estate Blog

March 4, 2011

In my opinion, figuring out what to name your real estate blog is easy. For the top level domain name, “yourcityrealestate.com” is the obvious choice. And the for the blog, just add a “/blog” to the domain name, and there you have it.

There are 3 reasons why I say this:

  1. Simplicity
  2. SEO value
  3. Branding yourself is a lot easier to do than branding a company or other name.

Look guys, this is the internet, and most of the people out there aren’t typing in “brandname.com” into their browser. They are clicking on a link, or typing into a search engine. That’s why using the “yourcityrealestate.com” domain is so valuable. It will allow you to gain a huge advantage in ranking for the search term “your city real estate”. So instead of focusing on a brand, you will be focusing on gaining an audience (which makes sense, because you can’t build a brand anyway without an audience).

Also, because social media and email contact tools allow us to be so personal with a broad group of people very easily, we can establish a relationship with a market of people and gain their trust on our name, a lot easier than building up a brand name.

I don’t know about you, but I’d much rather buy from “Jerry Johnson” than I would from “Johnson Co.”. Think about it, who do you trust more, a friend who has built a relationship with you, or Coca-Cola?

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