If you don’t already know what Google Places is all about, it is basically Google’s attempt to provide relevant search results to searchers based on their geographic location for search terms that makes sense to do so. So when you search for something like “California Electricians”, Google assumes (and rightly so) that you are looking for electricians in the state of California.
The advantage for us as real estate agents, is that we can have one or more sites that focus on getting Google’s attention for search terms like “New York City Homes For Sale”, etc. The guys over at HouseBlogger.com really bring out some great statistics, including this one in a recent article:
66% of Americans use local search to find local businesses (comScore)
You can read the rest of the post here: http://www.houseblogger.com/houseblogger/2010/11/why-local-google-places-matter-to-your-business.html
Incidentally, right now is the best time to jump on Google Local Search, as many local businesses still don’t even know what it is, or how it can help them.