Real Estate Marketing

Rising Gas Prices & Real Estate

March 1, 2011

If you are selling real estate, whether as an investor or agent, you’ll be driving around to show properties to potential buyers. And as the price of gas rises at the pump (as I keep reading it is expected to do) you will have to consider taking measures to prevent wasting your gas and time with buyers.

There are some easy ways to do this. First, go through all of the potential homes thoroughly with your buyers, and really get it down to just a few that really meet their needs and wants.

Second, if they tend to be window shoppers, have them meet you at the properties they want to see. Gas prices affect everyone, if they have to drive their own vehicle, they may think twice about their window shopping habits.

Third, make sure they are pre-qualified and are really ready to buy.

All of these just help to ensure that you have a serious buyer who is looking to buy a home, not just look. This will save you at the gas pump, but more important, will save you time, which is much more valuable.

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