Real Estate Marketing

Real Estate Marketing: Traditional vs Modern

December 9, 2010

It is truly amazing how far we have come in technology. The days of doing real estate marketing solely through the newspapers, signs, and business cards are over. Now, don’t get me wrong here, doing these types of activities is good for your real estate business, but if that’s all you do, then your competitors will eventually wipe you out.

According to Trulia.com, over 82% of home buyers begin their hunt for a new home online. Folks that means just about everybody begins looking for their next home on the internet. So if you really want to make it as a real estate agent in the modern technological age, you are just going to have to have a web presence.

And the easiest way to gain a presence on the web is to look for a location specific domain name that you can buy. Something like atlantarealestate.com (.net and .org are perfectly acceptable for this), or newyorkcityrealestate.com are the types of domains you should be looking for. Then, use a hosting company like Hostgator (you can get started for just $4.95/month), login into your cpanel, use the fantastico button to install a WordPress blog, and publish a few posts about real estate in your local market. I think you’ll be surprised at how quickly your stuff will be picked up by Google.

And that’s what it is all about. Since nearly everyone starts out with a search online, if they search for “atlanta real estate”, and your site comes up number #1 on the list, then presto! You get the first exposure over the rest of your competition. So just doing a little work on capturing leads, in order to communicate with someone via email or phone, and you are on your way to real estate success, without having to spend hours in the car going from place to place, handing out business cards and meeting people (you should do this too, by the way, because the more exposure you get for yourself and business, the more successful you’ll be).

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