Real Estate Internet Marketing

Real Estate Internet Marketing Tip #9: Build Your News Engine

January 4, 2011

Let’s face it, if you are going to follow Tip #8, it will get extremely difficult for you to keep posting high quality content once you have built out your main, on-topic posts. And for your blog to be highly successful, you’ve got to have high quality content hitting your blog on a consistent basis. My recommendation is to have at least one post going out every day. I don’t post on Sundays because I believe it should be reserved for the Lord, and I have found that posting 6 days a week has been working just fine. So develop a content roll-out schedule, and stick to it.

Especially if you are posting the content yourself (meaning you aren’t hiring any ghost writers to help with the content generation), you need to have a way to post quality, valuable content for your readers according to the schedule you have mapped out. If you intend to follow a similar schedule as I have implemented, then you’ll need to post 6 times per week.

And so I would recommend posting 1-2 high quality, self-generated articles per week to your blog. With the other remaining 4-5 posts per week, you can use the “news style” type of posts. Over time, posting these “news style” articles to your blog show that you are up to speed on the things that are developing in your market, and help solidify you as an expert in your field. This is what I call a “News Engine”.

So what exactly is a “News Engine”?

Basically, you’ll search the web for relevant stories, articles and posts that are of value to your market. When you find something online that you think is valuable to your market, write a post to your blog, with the following format:

  1. Your Title (an interesting title that pinpoints the angle or approach that you want to show your readers from the article you are reporting on, I recommend not using the same title as the article you are reporting on)
  2. Some initial thoughts introducing the article, and what you want your readers to know about it.
  3. An excerpt from the article in block quotes. (All you have to do to get block quotes is highlight the excerpt, then click the button on the WordPress toolbar that looks like a double quote mark.)
  4. Any following or concluding thoughts with a link to the article. (Something like, “You can check out the rest of the post by clicking here”, where the “clicking here” is a link to the article.)
  5. You can, but don’t have to include a link to another page on your site that you are trying to get ranked in the search engines.

Obviously, you can move around or modify this format as you would like. Here are a couple of examples of “news style” posts on my blog:

How To Find Relevant Articles To Blog About

In general, searching google for “real estate”, or “Kansas City real estate”, or “buying a home”, or some other generic real estate search in Google will yield results. After you search, if you click on the “Blog” link in Google’s sidebar, it will trim the results down to just blog posts, where you should be able to find some good information to write a news style post about.

Also, I want to give you 2 great links for getting quality real estate information. They are:

Now CNN needs no introduction, but ActiveRain is a vertical portal for real estate agents, and is an excellent source for tips and help for buyers, sellers, and other real estate agents, as well as a great location to network. As you go along in your search for quality locations for real estate information, you may want to have a separate Del.icio.us account to tag what you find, so that you can easily access them on any computer you may be using to write a quick news style post to your blog.

Schedule Your Posts To Go Out

WordPress allows you to “schedule” your posts to hit your blog when you want them to hit your blog. So if you are like me, you don’t want to get on your blog every day and post something. So when I take the time to build some content, I usually build more than one post, and then schedule them to go out when I want them to.

And generally speaking, I’ll have my posts setup to ensure that I have them hitting the blog once per day, 6 days a week, in the mornings. After using this approach a while, Google began to see the pattern, and index my content appropriately. Now, when a new post hits my blog, it is only a matter of hours until it shows up in Google’s index.

And the more pages you get into Google’s index, the better you are going to be able to rank for your chosen terms.

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