Real Estate Internet Marketing

Real Estate Internet Marketing Tip #6: Setting Up Your Blog

December 28, 2010

Alright, so now that you have your web hosting account setup, it’s time to start sending your signal out into in the market. And the easiest way that I know how to do that is to build something just like you are reading here, a blog.

WordPress is by far the best blogging platform out there, and I have set it by hand many times in the past. Now, if you aren’t comfortable with coding, I recommend that you stay away from it. If you took my advice from my previous tips, you have a Hostgator hosting account setup, and you are familiar with the basics of setting up online software tools, thus you can easily setup your blog.

The “1 Click” Blog Install

It’s really simple. Find the email that your hosting company sent you, and find the link to your “cpanel”. It usually is located at http://www.yourdomain.com/cpanel. Click on that link, and login per the details provided to you in your email. Look for an icon called “Fantastico” and click on it. Then click on WordPress. You’ll be prompted to enter some details about your blog. They should be fairly self explanatory, but make sure that you install your blog in a sub-folder, perhaps at /blog, or /news, or whatever you like. If you don’t, and you took my advice and installed Open Realty in the root of your site, you are going to have a major technical headache!

After you complete the required details, click “Install”, and presto! You are done.

Now you will have a wordpress blog up and running. The main location of the blog will be at http://www.yourdomain.com/blog (or whatever sub-folder you chose). Consequently, you will be able to login to the admin area of your website by going to http://www.yourdomain.com/blog/wp-admin. Here’s where you’ll begin writing and publishing posts to the world.

One other very important thing that you need to do here. Make sure you modify your Open Realty install to include a link to your blog. I recommend putting it somewhere in the sidebar, top navigation, or footer of your virtual portal, but if not, at least put a link to your blog within the content on the homepage of your site. This will help ensure that your blog gets indexed quickly in Google, not to mention helping your visitors find your great information on the real estate market.

Next, we will look at some configurations you’ll want to setup in your new blog’s admin area, and install a couple of plugins before you begin blogging.

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