Basically, quick response codes are like bar codes that people can scan with a smart phone or other device, and be taken directly to a location you specify. For example, if you were to scan the QR code to the right, your smart phone would take you directly to this location:
That’s right, I generated that quick response code in less than a minute, and people that use it can come directly to my blog without a link, or having to search for me online.
So how could you use this in your real estate marketing?
Well, some of the basic uses of QR codes is to autmatically pull up a website, view text or a phone number, or receive a sms. So just think about that for a moment. For folks that have embraced the technology (and believe me, more will embrace it soon), don’t have to type in your phone number, or write down your web address or anything. When they are looking at one of your home listings, they can simply snap the QR code, and voila, they have the information you want them to have.
So you could put a QR code on your realtor signs, or in your office, or on your fliers, or in your newpaper ads (just think, it could save you money over putting a 100 words in to an ad). You could put it on your business card. Any of your already in place marketing could benefit with quick response codes.
Don’t get me wrong here, just having a QR code is not going to make you rich, because the bottom line is, you have to good marketing messages, a reputation, and all of the other things that make for successful businesses, or a QR code won’t do you any good. I do think though, that using a QR code right now will not only make it easier for the next generation coming up, but it can also get you some attention that your competitors aren’t getting, which will you give you an advantage over them.